Social media optimization (SMO) is the use of a number of
outlets and communities to generate publicity to increase the awareness of a
product, service brand or event. Types of social media involved include RSS
feeds, social news and bookmarking sites, as well as social networking sites,
such as Facebook, Twitter, video sharing websites and blogging sites. SMO is
similar to search engine optimization, in that the goal is to generate web
traffic and increase awareness for a website. In general, social media optimization
refers to optimizing a website and its content to encourage more users to use
and share links to the website across social media and networking sites. SMO
also refers to software tools that automate this process, or to website experts
who undertake this process for clients.
The goal of SMO is to strategically create interesting
online content, ranging from well-written text to eye-catching digital photos
or video clips that encourages and entices people to engage with a website and
then share this content, via its web link, with their social media contacts and
friends. Common examples of social media engagement are "liking and
commenting on posts, rewetting, embedding, sharing, and promoting content”.
Social media optimization is also an effective way of implementing online
reputation management (ORM), meaning that if someone posts bad reviews of a
business, a SMO strategy can ensure that the negative feedback is not the first
link to come up in a list of search engine results
Web-based social networking improvement is from multiple
points of view associated with the procedure of viral advertising or
"viral seeding" where verbal exchange is made using organizing in
social bookmarking, video and photograph sharing sites. A viable SMO crusade
can tackle the intensity of viral advertising; for instance, 80% of action on
Pinterest is created through "repinning." Furthermore, by following
social patterns and using elective informal communities, sites can hold existing
supporters while likewise drawing in new ones. This enables organizations to
manufacture a web based after and nearness, all connecting back to the
organization's site for expanded activity. For instance, with a successful
social bookmarking effort, would website be able to activity be expanded, as
well as a webpage's rankings can likewise be expanded. Likewise, the commitment
with websites makes a comparable come about by sharing substance using RSS in
the blogosphere and uncommon blog web indexes. Web based life enhancement is
viewed as a necessary piece of an online notoriety administration (ORM) or web
search tool notoriety administration (SERM) methodology for associations or
people who think about their online presence.
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